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The brand WAWW La Table was founded in France in 2020 by two close friends: Péri Cochin and Arabelle Reille. To bring the art of table setting back into the spotlight, they organized a weekly online photo competition for the most beautiful table moment. The contest quickly grew into a true community of people with a passion for elegant and decorative table settings, distinctive vintage and brocante pieces, and the pleasure of sharing a generously laid table together. In short: dining moments with a real waww effect.
The founders have strong cultural and artistic backgrounds. Arabelle Reille has more than fifteen years of experience as an art historian and art advisor, while Péri Cochin is trained as an architect and works as a television producer. Thanks to their shared expertise, they were able to grow the online community into a brand that offers both its own collections and designs by other designers.
For Serax, they design collections crafted using artisanal techniques, ranging from expressive tableware and refined glassware to decorative interior pieces. Their goal is to put the open table back on the map: a place where all styles and influences are welcome, and where everyone is invited to take a seat without conditions.